How to Use Live Video Infographic

How to Use Live Video to Build Your Business

8 in 10 people would rather watch live video than read a blog or social media post

#1 Red Bull — 8 million simultaneous streams: In 2012, Felix Baumgartner jumped from a space capsule at 120,000 feet and parachuted back to Earth
#2 FIFA — 7.7 million simultaneous views: The 2018 World Cup match between Argentina and Iceland ended in a 1-1 draw, and drew record-setting views
#3 NFL — 5.5 million simultaneous views: The 2017 Super Bowl (Patriots v. Falcons) remained the most-streamed sporting event until the next year’s World Cup
#4 POTUS — 4.6 million simultaneous views: In 2017, the inauguration of President Trump was one of the largest news events ever streamed
#5 SpaceX — 2.3 million simultaneous views: In 2018, the first successful launch of a Falcon Heavy rocket was streamed from Cape Canaveral

In 2019, YouTube’s live streams from Coachella garnered 82 million live views during the first weekend of the festival.

Only 20% of people finish reading an article, most only read the first ¼. And 69% of users prefer video to text when learning about a brand.

Live Video Is More Effective
- Higher Engagement: Live streams draw 6x the engagement of video-on-demand
- Further Reach: 97% of consumers are willing to share live video on social media
- Faster Conversion: 2 in 3 who watch a stream will purchase tickets to a similar event

Choose the platform that best fits your business, or try them all:

Facebook
- 2.3 billion monthly active users
- Easily grow a bigger following
- Content more likely to be shared
YouTube
- 1.9 billion monthly active users
- Easily discovered through search
- Content gets longer watch time
Instagram
- 1 billion monthly active users
- Bumps your content to the top of users’ feeds
- Sends followers notifications when you go live
LinkedIn
- 303 million monthly active users
- Latest platform to introduce live video
- Aims for more polished, quality live video

By 2022, video will make up 82% of all internet traffic ー don’t be left behind.

87% of internet users want more behind-the-scenes content.

Q+A Sessions: Build a community around your brand by encouraging conversation among your followers
Webinars: Educate your audience on something you’re an expert in, without giving away brand secrets
Behind-The-Scenes: Give your followers a peek inside the company — and demonstrate your trustworthiness and company culture
Live Events: Stream your product launches and other significant events to build hype and reach more people
Crowdsourcing: Try live beta testing or demo a new prototype, and let your audience tell you what they love and what needs to change

Collaborate, Sell, & Reuse
- Team up with influencers to expand your reach
- Showcase a product or service and offer a link to buy
- After the live stream has ended, repost the content on demand
Quality & Consistency Is Key
- More than 2 in 3 internet users want high-quality video
- High-quality live streams will continue to draw attention on demand
- Keep brand identity consistent throughout your live streams
No Special Equipment Needed
- Stream live video directly from your iPhone or iPad
- Add text, special effects, and pre-recorded clips
- Save video to upload later as video-on-demand

Switcher lets you record and stream to Facebook, YouTube, and LinkedIn all in one app. Are you ready to take your business live?